Editing the Jewelry Collection with Marie Kondo - Towards a More Sustainable Business
I’ve been making jewelry since I was a kid. I’ve moved on from fimo clay and beads, launching my first jewelry collection in 2013 with recycled gold and silver pieces, conflict-free diamonds and ethically sourced stones. Over the past six years I’ve released ten collections. Instead of creating a collection that only lasts a season, I’ve kept pieces in the collection for years, phasing styles in and out as it made sense. Naturally the collection has grown quite a bit from the very first one back in 2013. But frankly, it’s gotten too big for me to handle. I can’t even tell you accurately how many different styles are currently available.
Earlier this month I decided it was time to change things up. I’ve been working through “The Artist’s Way” book by Julia Cameron again, a creative handbook of sorts. Cameron suggests going through your things, keeping only the things that you truly want and need. I’m already comitted to this, having read Marie Kondo’s book “The Life Changing Magic of Tidying Up” and watched her Netflix show “Tidying Up with Marie Kondo”. I practice this often around the house, with books, clothes, and my other belongings. But for some reason I resist doing this in the studio. Since jewelry is so small, it packs up nice and neat, and I’ve never felt the need to do a big edit.
I’m a one woman business. I do everything around here. I make every single piece of jewelry that I ship. I photograph all of the pieces for the website. I do all of the website edits, write blog posts, and post on social media. I make each piece to order, and with the quantity of styles, it’s become increasingly hard to keep a good number of pieces in stock and ready to ship. So I’ve decided that in order to have a more sustainable business it’s time to do a #konmari style edit on the jewelry. With a smaller collection, I can make pieces more efficiently, keep my lead times down, and stock more styles in the ready to ship section of the shop.
So this week, I’ve taken the jewelry shop down. I’m going through each piece, #konmari style, and I’m only going keep my favorites. My goal is to cut the whole collection in half. Once there is more space in the collection, I’ll be able to create some new styles to share with you.
Wish me luck!